After completing a redesign for Home Instead Senior Care, the world's leading in-home elder care service, I lead the design efforts for a number of health services that addressed the needs of the nation's growing senior population.

The baby boom generation is rapidly aging out of the workforce. After a lifetime of work, many are ready to downsize and move to the home they've always pined for. I helped home builders focused on empty nesters ready to resettle in a community that fits the next step in their life's journey.

Prior to designing for a 55+ audience, I spent 10 years creating websites for luxury, boutique hotels. The work I created during that time was fundamental to my design aesthetic, and while outdated by today's standards was an important part of my creative career.